Society Beta is a studio based between Byron Bay and Sydney, exploring the intersection of art, business and environment.

Founded by Kelly Reiffer, a curator, strategist and mother. Kelly previously co-founded Berlin-based Skalitzers Contemporary Art in 2009, representing international artists across public and private spheres with a focus on the evolution of tagging.

Kelly studied finance and economics with a dash of medicine, ocean science & neuroscience at the University of Western Australia, investment banking at UBS, art in the galleries of Sydney and streets of Berlin and strategy between Australia and Europe. Past clients include Habitat Byron, Byron Shire Council, Sony, Sydney Harbour Foreshore Authority, the City of Fremantle and the European Teach Tour.

Society Beta is constantly evolving alongside Kelly's two small children, who are her best teachers.


Private Kunst Salon: A salon hang of works from 2004-2019: a diverse range of works from my last fifteen years as a collector and accidental gallerist in Sydney, Berlin and Byron Bay. June 22nd & 26th, Chippendale, Sydney

Sculpted 2019

An exhibition of three dimensional forms from ten established and emerging Northern Rivers based artists, who reflect on their environment via space and form. Catalogue of available works

April 11th - 20th 2019 at the Blue House, Mullumbimby (Byron hinterland)


'Blue in the Sky' was Danny Gretscher's first exhibition in Byron Bay in December 2018, following new public works at Habitat Byron Bay & Mullum sculpture festival. Catalogue of available works

Danny Gretscher 2017

'This corner of the earth smiles at me' was the first Australian show by Berlin artist, Danny Gretscher in May 2017. A residency and exhibition in Chippendale's 100 year old chocolate factory building, colab art dinner with Alfie's Kitchen and Art play. Catalogue of available works

Byron Bay art commission 2016

A selection of public works were produced for Byron Shire Council in 2016 with local emerging artists Birdman and Bryan Jeffs, and Danny Gretscher, a painter and sculptor who began his practice two decades ago on the streets of Berlin.