Society Beta is a new curation & strategy vehicle based between Byron Bay and Sydney, exploring the intersection of art, business and environment.

Founded by Kelly Reiffer, co-founder of Berlin-based Skalitzers Contemporary Art in 2009, representing international artists across public and private spheres with a focus on the evolution of tagging. Kelly is a curator, strategist and mother.

Kelly studied finance and economics with a dash of medicine, ocean science & neuroscience at the University of Western Australia, investment banking at UBS, art in the galleries of Sydney and streets of Berlin and strategy between Australia and Europe. Past clients include Habitat Byron, Byron Shire Council, Sony, Sydney Harbour Foreshore Authority, City of Fremantle, FORM, Pilot Lite Ventures, European Tech Tour, Kinetic Strategy, Evello Partners and RF Capital.

Society Beta is constantly evolving alongside Kelly's two small children, who are her best teachers.

NEXT: Sculpted

An exhibition of three dimensional forms from ten established and emerging Northern Rivers based artists, who reflect on their environment via space and form. Catalogue of available works

Opening Thursday, 11th April 2019, 5-8pm. Exhibition Thurs-Sat 11-5 until April 20th at the Blue House, 1 Argyle St, Mullumbimby (Byron hinterland)


'Blue in the Sky' was Danny Gretscher's first exhibition in Byron Bay in December 2018, following new public works at Habitat Byron Bay & Mullum sculpture festival. Catalogue of available works

Danny Gretscher 2017

'This corner of the earth smiles at me' was the first Australian show by Berlin artist, Danny Gretscher in May 2017. A residency and exhibition in Chippendale's 100 year old chocolate factory building, colab art dinner with Alfie's Kitchen and Art play. Catalogue of available works

Byron Bay art commission 2016

A selection of public works were produced for Byron Shire Council in 2016 with local emerging artists Birdman and Bryan Jeffs, and Danny Gretscher, a painter and sculptor who began his practice two decades ago on the streets of Berlin.